From a Casio to a
Patek Phillipe, the basic purpose of a wrist- watch remains the same all
throughout: accurately telling you the time. But in between all of that, we all
want a watch that looks good, is affordable and doesn’t fall apart as soon as
it has been subjected to rain. Now this combination is very hard to achieve
because of the saying ‘everything good comes with a price’. This brings us to
Titan, a watch and jewellery company based in India constantly striving to thin
the line between a quality watch and what we can actually afford.
THE COMPANY: Titan
Industries was established in 1984 as a joint venture between the Tata Group and
the Tamil Nadu Industrial Development Corporation. The company brought about a
paradigm shift in the Indian watch market, offering quartz technology with
international styling, manufactured in a state-of-the-art factory at Hosur,
Tamil Nadu. Today Titan Industries is India's leading manufacturer of watches
and jewellery employing 3,800 people. Titan is among the most admired brands in
their categories. Although, it is an emerging brand, it boasts as the fifth
largest watch manufacturing company in the world.
THE PRODUCTS: Titan manufactures
quality watches that appeal to customers of all statuses. The brand has four
different segments: TITAN which is
the premium brand segment, FASTRACK
which is aimed for the youth, SONATA
which is aimed at the mass market and
XYLYS for the luxury market. Now, it is pretty easy to assume the variety
of watches available to the customers. Other companies, for example Casio or
Rolex have limited access to the market because they cater only to a fixed
group of people. Titan is also the manufacturer of Titan Edge, which is the
line of the slimmest watches in the world. Yes, that’s right. Titan makes the
slimmest watches in the world, not Vacheron Constantin or Montblanc like we all
would like to assume.
THE QUALITY: Titan watches are
built with quality materials and a similar watch from any Swiss company would
cost at least twice as much. The movement of the chronograph, the accuracy of
time, longevity of the batteries and components are no less than their Swiss or
Japanese adversaries. How do they do it? Costs. Since, Titan’s factories are
based in India, they spend less on materials and labour which enable them to
produce quality watches at such low prices. This is exactly why they are
successfully gaining more popularity among consumers and penetrating the
European market which is conquered by Swiss companies. Some among us will still
squint our noses because they’re not Swiss. Well my friend, you’re not either.
So the next time
you buy a watch, go through the Titan catalogue and give their products a try.
If you put a Titan watch and a Swiss watch in juxtaposition, the Titan will not
be any less. After all, why spend so much money on something that just tells
you’re out of time.
References:
A very nice initiative to let us know about our very own watch brands Titan...because of the quality standards and superior customer-centric designs, it is as good or sometimes even better than the other watch bands,especially the ones of this continent...
ReplyDeleteTitan is a dedicated company making the finest watches I have ever owned or purchased for loved ones as gifts. Titan has been there providing quality watches for my family. You can never go wrong for a truly loved one by getting time a watch from Titan. I never encountered a bad experience with Titan. I can honestly vouch nothing but positive reviews for Titan or XYLS for that luxurious feel. :)
ReplyDeleteTitan is a world renowned brand for watches. Your blog gave a deeper understanding of the existamce of the Titan as a company. Well written
ReplyDeleteVery informative and to-the-point. This post does a great job of looking at it from a consumer's perspective.
ReplyDeleteThe best thing about Titan is that it serves all classes of people and never compromises with its quality. Well written.
ReplyDeleteI have a fetish for watches, and I've always been inquisitive about the watch industry. Titan is indeed one of the big giants in the asian watch industry, and this writing provides a very informative background to their successful expansion. Kudos !
ReplyDeleteBeing a watch enthusiast, I would say it's a very informative and very precise work.
ReplyDeleteNice work. Like how titan developed the sub-brands to catch the different market segments. A fine example for narketing students here in bd.
ReplyDeleteTitan manufacturers are definitely smart, since they are manufactured in India which lowers their production cost, at the same time they target luxury market through their XYLYS product line, which i assume helps them meet profit margins with ease, in addition to other market segments. I have never owned a titan watch, but the information provided here will keep the brand in my mind the next time i purchase a watch.
ReplyDeleteA very insightful and well written piece. Titan truly has the capability to go head-to-head with the high-end European watch brands.
ReplyDelete